New Directions in Biology-Based Music Videos

First, there was The PCR Song, in the We-Are-The-World style. Then UMass innovated in the rap genre with This Is How We Do It. Now, Eppendorf breaks fresh ground with their boy-band themed (and frankly a bit creepy) [It's Called] epMotion:



I'm not sure this is a good trend. I'm waiting for the death metal FRET videos to start appearing.

By the way, am I the only one who had a momentary internal freakout when you see the guy throw the pipetter? "OH MY GOD, THE CALIBRATION WILL BE ALL OFF! THE HUMANITY!!!!"

[Hat tip to Peter Anthony for pointing this out, on a Friday night at midnight, no less.]